- December 4, 2017
- Posted by: Dr. Elise Cohen Ho
- Category: Blogging & Social Media
Who Is Your Ideal Client? What Do You Want Them To Do?
Your ideal client is the person you are creating your call to action for.
Do you know who they are?
Do you know what they need?
Are you clear on what you want them to do?
The more you know about your ideal client the more successful your business will be.
Find ways to research them. Learn where they spend their time and what they like to do for fun.
Send surveys, ask questions, be part of their “group” so that you can get to know them the best.
No research is complete without understanding who your competition is. Getting to know the things your audience pays attention to is important. You can take a cue from your competition if they’re successful because that means they’ve already researched your shared audience well.
Build Relationships with Clients
When someone chooses to work with you or buy your product you have a great opportunity to get to know them better.
Keep them on a mailing list, and send them information that you don’t send others. Ask them questions; send surveys; ask for feedback that can help you improve.
Once you know where your audience hangs out online, you can monitor comments on social media and use them to help guide your product creation. Not only that, you can also use the information to help understand the types of things your audience does not like. This can help you to avoid mistakes.
Always ask for feedback from your audience, from customers, and from professionals that have gone before you.
There is no reason to reinvent the wheel, your audience and those who have succeeded before you can help you.
When you know who your ideal client is to and what you want them to do next, you’ll find that your calls to action convert at a higher rate.
The more you know them, the more you’ll offer the right information that will lead them toward answering your CTAs the way you want them to.
If you don’t know what you want them to do (or why), then it’ll make it difficult for you to communicate your message in a clear way.
The next steps you want your audience to take will depend on where they are in their buying cycle.
If you understand your audience’s buying cycle, it’s going to be a lot easier to tell them the next steps.
- Define Your Goals – Write down the goals for your business in terms of the information you provide to your audience, Include what you ultimately want them to do so that what you want for them will come true. Create a product funnel that shows the different stages of buying that your audience goes through. Match it with the right content.
- Know What They Want – It’s also imperative for you to understand what your client wants and needs. What does your audience expect from you? What problems do they have that you can solve? The more you understand their wants and needs, the easier it is to be clear about your CTAs.
- Be Specific – As you write down your goals and your audience’s goals, wants, and needs, you’ll need to be as specific as possible.
- Keep it Short & Simple – Your Call to Action needs to be short and simple. Condense the words using action words, with a deadline, and by telling them what they get. Be as clear as possible.
- Make it Attractive – When you create the CTA button, you want it to look attractive to your audience. Make it the right color, have the right words, and the right shape.
- Provide Incentives – As you write sales copy, you can incentivize your audience to answer your calls to action by giving them what they want. Solve a problem, and make it easy for them too.
- Test, Track, & Analyze Success – No matter what you do, nothing is done without the paperwork. You must test, track, analyze, and improve your CTAs based on the results of your tests.
When you truly get clear on what you want them to do, why you want them to do it, and why it’s important for them to do it, you’ll be able to make your CTAs more effective.
Be sure to read the other posts in this series and leave your questions below.
- What is a Call To Action?
- 8 Elements of A Great Call To Action
- CTA Sales Copy & Content Marketing
- Who Is Your Ideal Client? What Is Their Call To Action?
- Testing and Tracking Your CTA
- 5 More CTA & Marketing Tips
I answer all comments and questions.