- June 11, 2016
- Posted by: Dr. Elise Cohen Ho
- Category: Entrepreneurship
Today I have a very special introduction of a SoCal friend of mine who happens to also be a Candy Ass East Coast transplant.
Candy Ass has provided Heather Jabornik with the vehicle for her dreams to come true.
You should definitely check out Candy Ass Perfume.
It only has ingredients that you can actually pronounce.
Chocolate fragrance oil / 100% pure peppermint essential oil certified all natural and distilled directly from the plant / Cupcake fragrance oil / Grapeseed carrier oil
Candy Ass 100% started by accident.
Selling perfume on the internet that no one’s ever smelled before is no joke. But leave it to the lady with Sasquatch-sized dreams to figure out how to make it work.
The backstory on the 7 weeks it took to launch can be found in all it’s glory right here. For now, I’ll give you the way background and the present day.
Candy Ass was born the day I walked into my favorite hometown college bath and fragrance boutique last summer when I was visiting my parents.
I’ve made it a habit over the years to make myself a new rollerball perfume every time I’m home. I love how delicious and fun it is to create something from nothing. It is great to do it with excellent essential oils and guidance.
That day I made myself a simple chocolate, peppermint, cupcake fragrance and just about freaked out with joy over how amazing it came out.
When Liz, the girl mixing my scents, asked me what I wanted to call it, I laughed and practically shouted, “Call it Candy Ass!”
Short backstory. I have a peppermint tattooed on my booty along with Megan, my best friend of 30 years. When we were kids we were at my grandmother’s house and we raided her cookie jar. It was full of red and white Starlight peppermints. We sat at the kitchen bar gorging ourselves.
Unbeknownst to me, one of my mints had fallen out of my pocket. Megan looked me up and down and plainly said, “You’re sitting on your mint.”
Since we were 8ish years old and I both consistently heard everything incorrectly AND thought everything was hilarious, I heard, “You’re sitting on your butt.” I proceeded to spit the grapefruit soda I was drinking clear into the living room. It went all over the photos hanging on my grandmother’s walls.
8 year old humor, you guys. There’s no rhyme or reason.
For the rest of our lives growing up, whenever Megan wanted to make me laugh, she’d say, “You’re sitting on your mint.” By the time we were old enough to make such grown up decisions as permanently altering our bodies with best friend tattoos, I threw out the idea that we should get peppermints tattooed on our butts to commemorate the inside joke.
I WAS KIDDING.
She, of course, loved it.
Here we are today. Peppermint booty besties.
Candy Ass was the first thing that came to me when I made my perfume that summer afternoon.
It made me laugh and made me think of my best friend. Fast forward and it’s turned into not only a budding business, but a brand, a story, and a physical reminder of my main message at Hiya Tootsie!
We have everything it takes to chase down our dreams.
Six months after launch and we’ve given 77 full-size rollerballs, 42 samples, 14 deluxe limited editions, and 33 limited edition minis lovely homes. This was to some of the most badass dream chasing broads on the planet. All from internet sales. How does that even happen? And why doesn’t the internet have a scratch and sniff option yet?
These days I’m in the running for a FedEx small business grant. (<- link for voting)
The grande prize is 25k, the runner up is 15k, and the remaining eight winners each receive $7500.
As it stands, Hiya Tootsie! and Candy Ass are in the lead with our votes out of 1436 small businesses.
I honestly don’t even know how we got here other than that I’m seeing the fruit of my hope and work to build a community of badass broads supporting one another.
Two days ago, on a whim, I decided to ask my crew to vote for another small business in the running that I had stumbled upon. That company is called Da Bomb Bath Fizzers.
The owners, Isabel and Caroline are 15 and 14 year old sisterpreneurs™ who weren’t going to have enough votes to make it into the top 600.
If they did not reach this milestone they would not be eligible for consideration for the top 100 finalists and then move onto the next round to compete for a spot for one of the top 10 grant winners.
Splitting my votes like this will probably knock us out of first place for votes. But who cares?
My work is about building up other women and modeling what badass broadhood and dream chasing is all about.
I want to see these girls succeed. If Candy Ass represents ANYTHING of my message and work at Hiya Tootsie!, it’s meant to be a physical reminder of chasing down our dreams. So why not spread the love and see about helping to make someone else’s dreams come true while I’m pursuing my own?
I’d be lying if I said I wasn’t nervous.
Up until the last couple years, I spent my entire adult life working in hard as hell places as a support-raising missionary. More on that here. Nobody becomes a missionary to make bank. Money is not something I have in any measure of abundance due to the decision and calling to serve throughout my 20s and early 30s.
I want this grant. I want my business with Candy Ass to take off.
Currently, my biggest dream is to see her in Sephora one day, branded peppermint booty perfume bottles and all.
I want to marry my man. I want to be a step mama.
Money should not stand in the way of any of that.
Right now it is. Or at least, it feels that way. Holler if you hear me.
But more than giving into my exceptionally human fears, I intend to be a woman of character and excellence. I intend for my business to have a backbone. I intend to be lifted and loved by lifting and loving others.
Damn near everything in life is about intentionality.
Except Candy Ass. That’s still a ridiculously happy accident no matter how you slice it.
Elise, thank you so much for the opportunity to share my heart with your crew. Women helping women is where it’s at.