- June 19, 2014
- Posted by: Dr. Elise Cohen Ho
- Category: Blogging & Social Media
Stop staring at your computer screen and wondering why your business is not growing. An editorial calendar can help keep you focused, on schedule and building your business instead of distracted and unsure of what to do.
An editorial calendar is commonly used by bloggers, publishers and other businesses. This helps with planning content not only for their website but also for promotion across all social media.
You can track your own posts, guest posts, and events such as holidays, speaking engagements and launch dates for your newest program.
Your editorial calendar should include various key components:
- Topic/Title – Consider the overall topic and create a title. Make certain that your title will have good SEO (Search Engine Optimization). A very simple way to do this is to search your title on Google and see what pulls up.
- Content Ideas – Create a list of the key ideas that you want to highlight in the post.
- Keywords/Hashtags – Your content ideas will be a driving force for your keywords. In turn this information can be used as hashtags on all social media.
- Corresponding Offer and/or Call to Action – What are you going to ask your audience to do? What is your call to action? Make certain that as you are writing you keep this Call to Action in mind. However, be careful not to make every post one in which you are trying to sell something. This will be a surefire way to make sure that your readers never return.
- Social Media Posting – As you post, tweet and pin your new blog posting keep a list so that you know you have completed your social media marketing. You have worked hard on your post, make sure that it is seen.
Editorial Calendar Options
Edit Flow – allows you to keep track of your content budget
Editorial Calendar – easy creation and management of drafts
CoSchedule – strong at scheduling social media posts
If you do not work with WordPress or you just do not want to add yet another plug in (each one slows down your load time and you want a quick load time) then you can turn to Google Docs.
Editorial calendars created here can be accessed anytime and you can even invite people to view if you wish to. I have created a FREE sample for you which can be customized to your needs. Please request access to the template by registering for my newsletter (top, right hand side of this page) and requesting access here.
Most people will only need one editorial calendar but I am actually a regular contributor to several magazines and various websites. I have a completely separate editorial plan for each of these situations but they all exist on the same calendar. This is the ONLY way to remain on task, on time and effective.
How do you stay on task, on time and effective? What issues do you have that prevent this?