- November 13, 2017
- Posted by: Dr. Elise Cohen Ho
- Category: Blogging & Social Media
What Is A CTA?
A CTA is an abbreviation for “call to action.”
It’s a term used in marketing that describes the part of your sales letter, email, page, blog post, and other content that you create that helps make the sale.
The CTA is the “call” you create for your audience to entice them to “take action.”
Some examples of actions you may want your audience to take:
- Download your Free opt-in such as an ebook.
- Subscribe to Your Newsletter
- Sign up for a Webinar
- Receive a Coupon
- Register for an Event
- Sign up for More Information
- Download a Checklist
- Buy Your Widget
- Download a Whitepaper
You can place a CTA wherever you like.
For example, subscribe HERE.
The rule of thumb is to list them in multiple places.
You might place a CTA at the end of your blog post, in multiple places on a sales page, at the end of your email, or even inside your whitepaper, eBook, or webinar.
You may have a CTA to sign up for a webinar, but inside the webinar, you may have a sign up for your six-week course. Inside your six-week course, you may have a CTA for your one-on-one coaching program. As you can see, the CTA can continue indefinitely if you have a better product to promote.
It can even be used in multiple places on a blog to help you increase your mailing list. For example, on this blog, you will notice a subscribe box on the sidebar of the website plus one listed above. You will also find another option to sign up below.
One CTA Per Item
The best thing to do is to only one have CTA per item. However, if needed you may include choices for the CTA as well. An example of this is choosing which l mailing list your reader is interested in.
You may also offer upsells and down sells within your CTA strategy.
Your call to action should be direct, to the point, apparent at first glance, and apropos to the audience to be of any good.
The trick with calls to action is that you need to be very clear, eye-catching, and aligned with your audience’s buying stage.
If you try to get some of your audience to take a step that’s too far advanced for where they are in their decision-making process, you’ll have a poor conversion rate. But if you know your audience well, you’ll know exactly where and when to place your CTAs so that you can get good results.
Calls to action (CTAs) are more than a button that says, “buy now.”
An effective call to action will compel your audience to act on your call to do something.
Whatever the case, a call to action is a way to get your audience to take the next step toward becoming a customer.
For more Call To Action tips, be sure to sign up for the business newsletter.
The next post in the Call To Action series is “How To Craft A Call To Action.”
In the meantime, please comment below with any questions or tips you may like to share.